I’m imagining 140 characters of video. 6 seconds of action. That’s it (Let’s leave my sex life out of this, shall we?) What would we do with the remaining 3 seconds? No but in all honesty, I, for one, think this is going to be awesome! I can’t wait to see how they integrate syndicated tweets into the broadcast. Football analysts can get terribly boring, and i already tend to follow twitter during games i’m watching. If this goes well and Twitter gets more involved in video streaming live events, watch their stock price take off.
At around $1 million per game, Twitter is paying a small fraction of what would seem to be the market rate. Yahoo paid $17 million to stream a single game from London, which was played at 9:30 a.m. New York time and also broadcast on network TV in the teams’ home markets. In the most recent broadcast deal, CBS Corp. and Comcast Corp.’s NBC each paid about $45 million a game for five Thursday night contests each during the 2016 and 2017 seasons.
“This is one element of a much broader strategy to provide the next generation of real-time content,” said Noto, who was the NFL’s Chief Financial Officer until 2010.
“We did not take the highest bidder on the table,” said Brian Rolapp, the NFL’s executive vice president of media, of the Twitter deal. “The platform is built around live events already. We want to see how they use the unique platform, and syndicated tweets all over the Internet is going to be interesting.”
“This is a bigger strategic effort for Twitter than it would have been for any other of the reported companies,” said James Cakmak, an analyst at Monness Crespi Hardt & Co. “It’s not just winning the deal — that’s the easy part. It will be interesting to see how exactly they plan to leverage it.”